[Fukushima・Aizu] A custom-made journey woven into the heart. Three stories of 'Tabinoito' explored in an Alphard


「ただの観光ではなく、その土地の呼吸を感じる旅がしたい」そんな願いを叶えるのが、デザインLがプロデュースする完全プライベートツアー「旅の糸」です。

In February 2026, as snow dances and spring sunlight occasionally shines through, we report on the 'lifetime memories' woven by three families in the spacious interior of the luxury Alphard on the Aizu route.

1. A Valentine's gift, "The Story of Two" in snowy Aizu

A couple visiting from Sendai had just held their wedding in Hawaii last year. In the crisp winter air of Aizu, it became a special day to deepen their love.

Experience the homely warmth at "Suzunoi Sake Brewery"

At the small local brewery "Suzunoi Sake Brewery," we enjoyed tastings accompanied by the president's handmade "takuan." The "handmade hospitality" from the locals, which cannot be experienced in large tours, is the essence of our journey.

Surprise at the abandoned school cafe and the snowy Ouchi-juku

The "Aizu Jiggosaka Gakusha" in Shimogo Town is a nostalgic space utilizing an abandoned school. While enjoying a limited Valentine's menu here, we were pleasantly surprised by a commemorative photo taken by a photographer who happened to be there.

In the afternoon of the "Ouchi-juku Snow Festival," we intentionally got out of the car to stroll.

[Customer Voice]

"It was actually more enjoyable to walk leisurely together."

Their relaxed sensibility transformed the journey into something richer.

2. Aizu Retro Chic — A high-quality adult trip where tradition and modernity intersect

Parents and their daughter visiting from Yamagata Prefecture. It became a journey that satisfied their intellectual curiosity by touching upon the "stories" deep within the region.

VIP experience at Homare Sake Brewery and the true face of Ouchi-juku

At "Homare Sake Brewery" in Kitakata City, we enjoyed a VIP tour while overlooking a beautiful Japanese garden. In Ouchi-juku, which retains the echoes of the Edo period, we savored the local specialty "negi soba." We were also shown a special attic in the house where we dined, and the warm interaction with the locals brought a smile to the mother that resembled that of a girl.

Travel time touching the depths of history

🚗 The guide tells the hidden history of Aizu

  • Women of the Aizu Buddhist Capital: Their role as a place for interaction among the village brides.
  • The faith of the hidden Christians: Prayers to the statue of Mary entrusted to Koyasu Kannon.

I was deeply moved by the weight of history, thinking, 'I had no idea there was such a background to this hall that feels like a fairy tale.'

3. A step forward into the future. Celebrating 'The Day of Departure' in Kitakata

A family visiting from Yokohama is celebrating their second son's high school graduation and university admission. It's a journey to experience 'genuine culture' fitting for such an important milestone.

The symbol of Kitakata: 'Saknai Shokudo' and the aesthetics of warehouses

The main goal is the famous 'Saknai Shokudo' ramen shop in Kitakata. Even the 90-minute wait was enjoyed as 'a prologue to a special bowl,' and I felt the bonds of family. After the meal, we strolled through the warehouse town, learning about the status of merchants from the differences in plaster and brick construction, and it became a moment to touch the depth of culture.

Tips for walking in a snowy country! To the mystical Goshikinuma

The conclusion of the journey is to the mysterious 'Goshikinuma.'

⛄ Professional perspective: Tips for walking in a snowy country

While being mindful of not wearing snowshoes, I shared tips for walking in a snowy country, such as 'putting strength in your heels,' and we were able to safely enjoy the fantastic scenery of Yanagiuma and Aonuma.

At the end of the journey: A single 'thread' weaves memories of life

Without overpacking the schedule, cherish the conversations and interests that arise in the moment. The smiles of shopkeepers and the sky I looked up at with a person I met by chance become a single thread woven into the customer's life. 'Tabinoito' will continue to deliver such experiences.

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