Hiroki Sake Brewery (Hirokishuzouhonten)

【A transparent shock brewed by passion】 The Japanese sake horizon opened by "Hiroki Sake Brewery"

Standing in the quiet streets of Aizubakushima, "Hiroki Sake Brewery" is the sacred place that birthed the legendary brand "Hiroki", which became a decisive factor in the modern Japanese sake movement. Breaking the conventional wisdom of the past, its journey of pioneering a new horizon in sake brewing can truly be described as "a story of passion written in liquid."

■ The challenge of "unfiltered raw sake" that overturned concepts

In the past, Japanese sake was typically decolorized through carbon filtration and preserved through heating (pasteurization). However, Hiroki Sake Brewery went in the opposite direction.

• The vitality as it is: Unfiltered and unpasteurized, the "unfiltered raw sake" is bottled in its natural state. It was "Hiroki" that brought this genre to the world.
• Dense umami and sharp finish: A sweetness that dances on the tongue and an astonishingly crisp aftertaste that cuts cleanly. The perfect balance of that "stillness and movement" leaves an unforgettable vivid memory once tasted.

■ Sincerity named "evolution" built on tradition

Overcoming the crisis of business closure, a drop brewed with unwavering determination. It is an artwork that embodies the pure water of Aizu, the harsh winter cold, and the dedication of artisans.

Moving the times and still reigning at the top, the "true brilliance". Would you like to experience that blissful cup that has rewritten the history of Japanese sake?