Hiroki Sake Brewery (Hirokishuzou Honten)

[A transparent shock brewed by passion] The horizons of sake opened by "Hiroki Sake Brewery"

Standing in the quiet streets of Aizubakushita, "Hiroki Sake Brewery" is the sacred place that gave birth to the legendary brand "Hiroki", which became a decisive force in the modern sake movement. Breaking away from past conventions, its journey to open up new horizons in sake brewing can truly be described as "a story of passion written in liquid form."

■ The challenge of "unfiltered raw sake" that overturned concepts

In the past, sake was typically filtered to remove color and heat-treated (killed) to enhance preservation. However, Hiroki Sake Brewery did the opposite.

• The vitality as it is: Unfiltered and uncooked, the "unfiltered raw sake" is bottled in its original state. It was "Hiroki" that brought this genre to the world.
• Rich flavor and sharp finish: A sweetness that dances on the tongue and an astonishingly crisp aftertaste that cuts cleanly. The perfect balance of that "stillness and movement" leaves an unforgettable vivid memory once tasted.

■ Honesty named "evolution" built on tradition

Overcoming the crisis of closure, a drop brewed with unwavering determination. It is a work of art that embodies the pure water of Aizu, the harsh cold of winter, and the dedication of craftsmen.

Moving the times and still reigning at the top, the "true brilliance". Would you like to experience that blissful cup that has rewritten the history of sake?