Hiroki Sake Brewery (Hirokishuzou Honten)

[A transparent shock brewed by passion] The new horizon of sake opened by 'Hiroki Sake Brewery'

'Hiroki Sake Brewery' stands in the quiet streets of Aizubakushita. This is the sacred place that birthed the legendary brand 'Hiroki', which became a decisive force in the modern sake movement. Breaking past conventional wisdom and pioneering a new horizon in sake brewing, its trajectory can truly be described as 'a story of passion written in liquid.'

■ The challenge of 'unfiltered, unpasteurized sake' that overturned concepts

In the past, sake was typically filtered to remove color and heat-treated (pasteurized) to enhance preservation. However, Hiroki Sake Brewery went in the opposite direction.

• The vitality as it is: 'Unfiltered, unpasteurized sake' that captures the freshly pressed state without filtration or pasteurization. It was 'Hiroki' that brought this genre to the world.
• Rich flavor and sharp finish: A presence of sweetness that dances on the tongue and an astonishingly crisp aftertaste that cuts cleanly. The perfect balance of 'stillness and movement' leaves an unforgettable vivid memory after just one sip.

■ Honesty named 'evolution' built on tradition

A drop brewed with unwavering determination, overcoming the crisis of closure. It is a work of art that embodies the clear water of Aizu, the harsh cold of winter, and the artisan's dedication.

Moving the times and still reigning at the top, 'the true brilliance.' Would you like to experience that blissful cup that has rewritten the history of sake?