Shibukawa Wholesale

【Experience 150 years of history, the pride of a merchant】 Encounter the abundance of Aizu at 'Shibukawa Wholesale'

On Nanokamachi Street, where the aroma of Taisho Romance lingers, there stands a building with a black exterior and heavy storehouse architecture that overwhelms viewers. Founded in the mid-Meiji period, 'Shibukawa Wholesale' led the prosperity of Aizu as a seafood wholesaler. This is not just a restaurant or an inn. Once called 'the kitchen of Aizu', it remains a 'living cultural heritage' where one can still touch the depths of Aizu's history and cuisine.

■ The architecture speaks of the 'spirit' of wealthy merchants

Once you step inside, the glory of the Meiji period breathes life in its original form.

• A labyrinthine depth: A long garden path that makes you forget the hustle and bustle of the main street, polished jet-black pillars, and a tranquil courtyard. The structure of the 'Oodana' with its many storehouses and tatami rooms is a crystallization of the wealth and aesthetics of Aizu merchants of that time.
• Time-honoring furnishings: The antique art and everyday tools placed throughout the building quietly tell the story of the wisdom and leisure cultivated in Aizu's way of life.

■ The luxury of 'Festival Feast' that devours tradition

The essence of Shibukawa Wholesale lies in its authentic Aizu local cuisine made with ingredients transported through the unique routes of wholesalers.

• The collaboration of herring and herbs: Starting with the 'Herring Pickled in Sansho' introduced earlier, you can enjoy a full course of 'festival dishes' that adorned special days, including boiled cod and kozuyu.
• The heritage of Kitamaebune: How the dried herring brought from the northern seas met Aizu's sansho and water, transforming into a unique gourmet experience. The answer is condensed in each dish of this place.

While feeling the vitality of the merchants of the past in the blowing wind, savor Aizu with carefully selected local sake. Why not find a luxurious time that blends into a part of history beyond the noren of Shibukawa Wholesale?