Shibukawa Wholesale

Shibukawa Wholesale

Area: Aizuwakamatsu City

Recommended season: Year-round

【Experience 150 years of time, the pride of a merchant】 Encounter the abundance of Aizu at 'Shibukawa Wholesale Store'

On Nanukamachi Street, where the scent of Taisho romance lingers, there stands a building with a black exterior and a heavy storehouse that overwhelms the viewer. Founded in the mid-Meiji period, 'Shibukawa Wholesale Store' led the prosperity of Aizu as a seafood wholesaler. This is not just a restaurant or an inn. It was once called 'Aizu's kitchen,' and even now, it is a 'living cultural heritage' where one can touch the depths of Aizu's history and cuisine.

■ The architecture speaks of the 'spirit' of wealthy merchants

Once you step inside, the splendor of the Meiji era breathes in its original form.

  • A labyrinthine depth: A long garden path that makes you forget the hustle and bustle of the main street, polished jet-black pillars, and a courtyard filled with tranquility. The structure of the 'Oodana' with its many storehouses and tatami rooms is a crystallization of the wealth and aesthetics of Aizu merchants of that time.
  • Time-honoring furnishings: The antique art and household items placed throughout the building quietly tell the story of the wisdom and comfort cultivated in Aizu's way of life.

■ The luxury of 'Festival Feast' that devours tradition

The essence of Shibukawa Wholesale Store lies in authentic Aizu local cuisine made with ingredients transported through the unique routes of a wholesaler.

  • The collaboration of herring and herbs: Starting with the previously introduced 'Herring Pickled with Sansho,' you can enjoy a full course of 'festival dishes' that adorned special days, including boiled cod and Kozuyu.
  • The heritage of Kitamaebune: How the dried herring brought from the northern seas met Aizu's sansho and water, and how it was sublimated into a unique gourmet experience. The answer is condensed in each dish of this place.

Feel the vitality of the merchants of the past in the blowing wind, and savor Aizu with carefully selected local sake. Would you like to find a luxurious time that blends into a part of history at the entrance of Shibukawa Wholesale Store?

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