Aizu Mibunshikaki

【Forbidden sweetness, a treasure dedicated to the shogun】 The late autumn golden hue spun by the "Aizu Mibudashi Persimmon"

As the north wind announces the arrival of winter in the Aizu basin, the persimmons hanging from the trees begin to shine in a deep orange, as if melting into the evening sun. This is the "Aizu Mibudashi Persimmon," renowned for its long history as a tribute fruit. The name is said to derive from the overwhelming deliciousness that makes one forget their limits while eating, or from the sight of branches laden with fruit, truly loved as a "symbol of abundance."

■ The time creates a melting "memory of honey"

The essence of Mibudashi persimmons lies in the magical process of "datsujū" (removing astringency) after harvest.

• Amber-colored temptation: The fruit, carefully astringency-removed with shochu and other methods, transforms into a fine and smooth texture. With the first bite, a refined and rich sweetness spreads throughout the mouth, leaving a lingering elegance reminiscent of wagashi.
• Tribute to the Imperial Family: The ritual of offering to the Imperial Family that has continued since the Taisho era. Its assured quality and dignity are a testament to the traditions upheld by the people of Aizu, solidifying its trust as a top-tier gift.

■ The fog of the basin nurtures a once-in-a-lifetime "season"

The unique severe temperature differences and autumn morning fog of Aizu are the secret ingredients that draw out the sweetness of the persimmons to the limit.

• Taste the landscape: The sight of persimmon orchards heavy with orange fruit is the original landscape of late autumn in Aizu. Savoring a single fruit while imagining that scenery provides a luxurious moment, as if directly receiving the vitality of the earth.

A sweet temptation that makes you forget yourself. The "autumn crystal" of Aizu that captivated former shoguns and royalty. Why not choose its noble flavor as a heartfelt gift for someone special, or as the best reward for yourself?