Tsuru no E Sake Brewery

【A drop brewed by mother and daughter】 The pride of the castle town preserved by 'Tsuru no E Shuzou'

On Nanokamachi Street in Aizuwakamatsu, where white-walled earthen storehouses remain, 'Tsuru no E Shuzou' has been inheriting traditional techniques for over two hundred years at a street corner that breathes the history of the area. Once honored as a supplier to the Aizu domain, this brewery is now led by a female toji and her mother, creating delicate yet powerful sake. In the harsh winter, the aroma of steamed rice filling the brewery weaves together the supreme drops condensed with love and pride for the land.

■ A noble brand that opens the era: 'Yuri' and 'Aizu Chujo'

What made Tsuru no E Shuzou known nationwide are the various brands infused with new sensibilities while preserving tradition.

• Elegant beauty 'Yuri': Named after the toji herself, 'Yuri' is a masterpiece that shines with feminine delicacy. Its floral and vibrant aroma, along with a transparent and soft mouthfeel, embodies the 'strength and kindness' of Aizu women.
• 'Aizu Chujo' with the spirit of the samurai: Named after the official title of the feudal lord Matsudaira Yoshinobu, 'Aizu Chujo' is a representative sake of Aizu that combines rich flavor and sharpness. Its quality, which has won numerous awards at domestic and international competitions, tells the depth of Aizu's sake culture.

■ Respect for 'handcrafted' work that breathes in the brewery

Even in this modern age of mechanization, Tsuru no E Shuzou insists on 'handmade'.

• Brewing with the five senses: The absorption of rice, the temperature of the koji, the sound of fermentation. The careful work that sharpens the brewer's five senses creates a depth of flavor that cannot be found elsewhere.

In an old brewery that has watched over the history of Aizu, a cup brewed with love by a mother and daughter. Enjoying the charm of the castle town while tasting this warm local sake will further enrich and vividly color your travel memories.