Tenei Rice

【Recognized by the world, exquisite brilliance】 The pride of the highlands and the passion of farmers embodied in "Tenei Rice"

In a cold climate at an altitude of about 500 meters, and with the pure water sourced from Lake Hatori. The harsh yet rich natural environment of Tenei Village nurtures "Tenei Rice," a treasure brand rice that has repeatedly won gold medals at international rice competitions, solidifying its status as the best in the world. It transcends mere agricultural products, radiating a brilliance worthy of being called a "work of art" that embodies the soil and water of Tenei, along with the souls of the farmers.

■ Overwhelming "sweetness" and "stickiness" born from a severe climate

The secret to the deliciousness of Tenei Rice lies in the significant temperature differences typical of highlands.

• Concentration of umami: The nutrients stored abundantly in the sunlight during the day are concentrated into each grain by the night’s chill. The aroma that rises the moment the lid is opened after cooking is surprisingly rich and fragrant.
• Texture of white pearls: A powerful sweetness that bursts forth with each bite and an exquisite stickiness. Its transparent beauty is truly like "white pearls."

■ The challenge of men who do not allow compromise

The deliciousness is supported by the relentless curiosity of the "Tenei Rice Cultivation Research Group," formed mainly by young farmers in the village.

• Brewing the soil and the future: Creating soil utilizing microorganisms without relying on chemical fertilizers and thorough quality control. Their unwavering commitment to continuously update the quality to always be the "best in the world" builds unshakeable trust.

A bowl of white rice teaches us the joys of life. Would you like to experience the "ultimate daily wear" or rather the "ultimate bliss" that has captivated the world in your home?