Tenei Rice

【World-renowned, exquisite brilliance】 The pride of the highlands and the passion of farmers embodied in "Tenei Rice"

The cold climate at an altitude of about 500 meters and the pure water sourced from Lake Hatori. The harsh yet rich natural environment of Tenei Village nurtures "Tenei Rice," a treasured brand rice that has won gold medals multiple times in international rice competitions, solidifying its status as the best in the world. It transcends mere agricultural products, radiating a brilliance worthy of being called a "work of art," born from the soil and water of Tenei and the souls of its farmers.

■ Overwhelming "sweetness" and "stickiness" born from a severe climate

The secret to the deliciousness of Tenei Rice lies in the harsh temperature differences unique to the highlands.

• Concentration of umami: The nutrients abundantly stored by the sunlight during the day are concentrated into each grain's core by the nighttime chill. The aroma that rises the moment you open the lid after cooking is surprisingly rich and fragrant.
• Texture of white pearls: The strong sweetness that bursts forth with each bite and the exquisite chewiness. Its transparent beauty is truly reminiscent of "white pearls."

■ The uncompromising "challenge of men"

The deliciousness is supported by the relentless curiosity of the "Tenei Rice Cultivation Research Association," formed mainly by young farmers in the village.

• Brewing the soil and the future: Without relying on chemical fertilizers, they focus on soil creation utilizing microorganisms and thorough quality control. Their unwavering commitment to continuously updating the quality to always be the "best in the world" builds unshakeable trust.

A bowl of white rice teaches us the joys of life. Would you like to experience the "ultimate daily wear" or rather the "ultimate culinary bliss" that has captivated the world in your home?