Tenei Rice

[Recognized by the world, the ultimate brilliance] The pride of the highlands and the passion of farmers embodied in 'Tenei Rice'

At an altitude of about 500 meters, in a cold climate, and with pure water sourced from Lake Hatori. The harsh yet rich natural environment of Tenei Village nurtures 'Tenei Rice', a treasure brand rice that has repeatedly won gold medals in international rice competitions, solidifying its status as the best in the world. It transcends mere agricultural products, radiating a brilliance worthy of being called a 'work of art' that embodies the soul of Tenei's soil, water, and farmers.

■ Overwhelming 'sweetness' and 'stickiness' born from a severe climate

The secret to the deliciousness of Tenei Rice lies in the harsh temperature differences unique to the highlands.

• Concentration of umami: The nutrients stored up during the daytime sunlight are concentrated into each grain's core by the nighttime chill. The aroma that rises when you open the lid after cooking is surprisingly rich and fragrant.
• Texture of white pearls: The strong sweetness that bursts forth with each bite and the exquisite stickiness. Its transparent beauty is truly reminiscent of 'white pearls'.

■ 'Men's challenge' that allows no compromise

Supporting this deliciousness is the relentless curiosity of the 'Tenei Rice Cultivation Research Group', formed mainly by young farmers in the village.

• Brewing the soil and the future: Without relying on chemical fertilizers, they focus on soil creation utilizing microorganisms and thorough quality control. Their unwavering attitude to continuously update the 'world's best' quality without settling for the status quo builds unshakeable trust.

A bowl of white rice teaches the joy of life. Would you like to experience the 'ultimate daily wear' or rather the 'ultimate culinary bliss' that has captivated the world in your home?