Tenei Rice

【Recognized by the world, exquisite brilliance】 The pride of the highlands and the passion of farmers embodied in "Tenei Rice"

At an elevation of about 500 meters, the cold climate and the pure waters sourced from Lake Hatori create a harsh yet rich natural environment in Tenei Village, nurturing the "Tenei Rice" that has repeatedly won gold medals in international rice competitions, solidifying its status as a treasure brand rice with the highest global acclaim. It transcends mere agricultural products, radiating a brilliance worthy of being called a "work of art" that embodies the soil and water of Tenei, along with the souls of its farmers.

■ The overwhelming "sweetness" and "stickiness" born from a severe climate

The secret to the deliciousness of Tenei Rice lies in the harsh temperature differences unique to the highlands.

• Concentration of umami: The nutrients abundantly stored by the sunlight during the day are concentrated down to the core of each grain by the nighttime chill. The aroma that rises the moment you lift the lid after cooking is surprisingly rich and fragrant.
• Texture of white pearls: The strong sweetness that bursts forth with each bite and the exquisite stickiness. Its translucent beauty is truly like "white pearls".

■ The challenge of men who do not allow compromise

Supporting this deliciousness is the relentless curiosity of the "Tenei Rice Cultivation Research Association", formed mainly by young farmers in the village.

• Brewing the soil and the future: Without relying on chemical fertilizers, they focus on creating soil utilizing microorganisms and thorough quality control. Their unwavering attitude to continuously update the quality to always be the "best in the world" builds unshakeable trust.

A bowl of white rice teaches us the joys of life. Would you like to experience the "ultimate daily wear" that has captivated the world, or rather the "ultimate bliss of taste" in your own home?