Yukawa Brand My Rice Cultivation Experience

[Connecting with the Earth, the ultimate self-sufficiency experience] Fostering bonds and emotions at the 'Yukawa Brand My Rice Cultivation Experience Meeting'

Yukawa Village, known as a rice-producing area where the most luxurious rice in the Aizu Basin is grown. The 'Yukawa Brand My Rice Cultivation Experience Meeting' held here every year is a special program where consumers take the lead and cultivate their own 'best vote' throughout the year. The feel of the mud, the scent of the wind, and the golden glow. A journey that touches the cycle of life begins here, something that cannot be experienced through a screen.

■ From spring to autumn, a sensory narrative of 'the growth story of rice'

The essence of this experience lies in feeling the changing seasons from rice planting to harvest.

• Joy of rice planting: In spring, the coolness and warmth of the rice fields felt with bare feet. The sensation of becoming one with the earth through the handwork of planting each seedling captivates both adults and children.
• Harvest of abundance: In autumn, the sense of accomplishment at the moment of cutting down the ripe rice ears with a sickle. The joy of tasting the rice you have grown as 'new rice' is an unparalleled blissful moment.

■ A warm exchange connected to 'the thoughts of producers'

Not just a simple work experience, but the opportunity to interact directly with local skilled farmers is unique to Yukawa.

• Inheritance of wisdom: By directly hearing the struggles and ingenuity of rice cultivation, the weight of a bowl of white rice changes.
• To fans of Yukawa: The smiles and conversations that arise through the experience. By the time the harvest is over, Yukawa Village will surely feel like a second hometown.

Returning to the roots of food, a luxury of cultivating 'the deliciousness of the future' with your own hands. Would you like to spend a special time filled with both heart and stomach, surrounded by the rich nature of Aizu?