Yukawa Brand My Rice Farming Experience

[Connecting with the Earth, the ultimate self-sufficient experience] Cultivating bonds and emotions at the 'Yukawa Brand My Rice Cultivation Experience Meeting'

Yukawa Village, known for producing the most luxurious rice in the Aizu Basin. The 'Yukawa Brand My Rice Cultivation Experience Meeting' held here every year is a special program where consumers take center stage, nurturing their own 'best vote' throughout the year. The feel of the mud, the scent of the wind, and the golden glow. A journey that touches the cycle of life begins here, something that cannot be experienced through a screen.

■ From spring to autumn, a 'story of rice growth' told through the five senses

The charm of this experience lies in the ability to feel the changing seasons from rice planting to harvest.

• Joy of rice planting: In spring, the coolness and warmth of the rice fields felt with bare feet. The sensation of becoming one with the earth through the handwork of planting each seedling captivates both adults and children.
• Harvest of abundance: In autumn, the sense of accomplishment at the moment of cutting the ripe rice ears with a sickle. The joy of tasting the rice you have grown as 'new rice' is an irreplaceable blissful moment.

■ Warm interactions connecting with 'the producers' feelings'

Not just a simple work experience, but also the chance to directly interact with local skilled farmers, which is unique to Yukawa.

• Inheritance of wisdom: By directly hearing the hardships and ingenuity of rice cultivation, the weight of a bowl of white rice changes.
• To fans of Yukawa: The smiles and conversations that arise through the experience. By the time the harvest is over, Yukawa Village will feel like a second hometown.

Returning to the roots of food and nurturing 'the deliciousness of the future' with your own hands is a luxury. Would you like to spend a special time surrounded by the rich nature of Aizu, filling both your heart and stomach?